We specialize in Asscher Cut Diamonds. The Asscher Cut Diamond is a “stepped” square cut developed in 1902 by the Asscher Brothers of Holland. Asscher cut diamonds draw the eye into the diamond design which features a strong art deco influence. It is often called the “square emerald cut” and like an emerald cut the Asscher has cropped corners. The Asscher Cut is rapidly gaining popularity and has been featured on the television show “Sex and the City”. Stars like Kate Hudson have received Asscher Cuts as engagement rings